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Our latest publications
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10.04.2008 Experian accelerates innovation with product manufacturing group
In response to demand for its database marketing systems, the Product Manufacturing Group will be responsible for pioneering new software developments that further enhance clients’ integrated marketing capabilities.
Leading the Product Manufacturing Group, Duncan Painter, Managing Director of Experian’s Integrated Marketing division, said: “...the next generation of Experian Elements software will equip them with the sharpest marketing capabilities available. This, coupled with the sheer wealth of experience our technical specialists bring to the table, will ensure our clients continue to yield the highest returns from their integrated marketing activities.”
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01.02.08 New consumer research highlights the increasing challenge for marketers to achieve standout
Raman Gupta, Director of Consulting for Experian’s Integrated Marketing division, comments: "The research findings simply underline the fact that in order to successfully cut through marketing white noise, brands need to take three steps to deliver marketing relevance.
“It's a given that today’s consumers are cash rich and time poor. Therefore, engaging with people on a one-to-one level needs to be the touchstone for any campaign. Communications have to be powered by customer insight to build a deep understanding of each customer’s and prospect's preferences and behaviours. Brands also need to apply the same vigour to the digital marketing world as they to do in the offline environment. This means taking a robust test and learn approach to determine the strengths and weaknesses in every campaign, gaining valuable information which can then be used to create a multi-channel strategy that strikes a chord with each recipient.
"Finally, marketing campaigns need to be executed in a clinical fashion. To do this, marketers need to use all of the tools at their disposal – from technology to marketing skills – to establish profitable relationships for both the brand and consumer. Smart marketing is about relevant marketing and ensuring that every pound invested yields the highest return."
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18.03.08 Abbey boosts customer marketing performance with Experian
Simon Hughes, Senior Marketing Manager for Abbey, said: "This retail banking project demonstrates the strategic value Experian brings to the customer marketing environment. Having worked together for 20 years, Experian's technology, data and people continue to set it apart from the rest of the marketplace when it comes to providing powerful marketing capabilities. By adopting Experian Fusion and working closely with its consultants, we will be in an excellent position to further fuel our mortgage and loan products' growth in an increasingly competitive market."
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13.03.08 Acxiom veteran joins Experian
Experian®, the global information services company, today announced that Clare Morgan has joined its Integrated Marketing division. Prior to her appointment, Clare worked for Acxiom, most recently as an Industry Sector Leader where she led database marketing programmes for some of the company's largest client accounts.
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05.03.08 Homeserve selects Experian as strategic marketing partner
Experian®, the global information services company, today announced it has signed a five-year contract with Homeserve plc (www.homeserve.com), the UK’s home emergency service. The deal will see Experian’s Integrated Marketing division create a bespoke database marketing system to assist Homeserve in maximising the effectiveness of its current marketing activity and to further develop new marketing programmes.