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How we do it

• An extended team
• Self-serve
• Products and services
  • Strategy and Performance
  • Experian Elements
  • Design and build
  • Canvasse Digital
  • National Canvasse
  • Canvasse Lifestyle
  • Club Canvasse
  • Data Integrity
  • Models
    • Prime Performance
    • Lifetime Value Score
• Your Input

Prime Performance Modelling

Identify niche market segments through regression and cluster analysis. By combining Experian’s market leading data with your own invaluable customer data, you benefit from a clearer understanding of your customers or prospects to formulate intelligent acquisition and retention strategies.

• Reach new sectors within your markets
• Target prospects more accurately
• Increase response rates to direct marketing campaigns
• Tailor product offerings to your customer base
• Retain your most profitable customers