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How we do it

• An extended team
• Self-serve
• Products and services
  • Strategy and Performance
  • Experian Elements
  • Design and build
  • Canvasse Digital
  • National Canvasse
  • Canvasse Lifestyle
  • Club Canvasse
  • Data Integrity
  • Models
    • Prime Performance
    • Lifetime Value Score
• Your Input

Lifetime Value Score

Score your home shopping prospects, enquirers, active and lapsed customers according to their future lifetime value.Powered by up to 6,000 variables, spanning the entire UK population, Lifetime Value Score uses lifestyle, demographic, transaction, permissible credit and consumer classification data to build a detailed picture of your top customers.

• Effectively score prospect and third party lists to identity who to mail
• Suppress unprofitable prospects and customers
• Reduce cost per acquisition
• Reduce mailing volumes or supplement with additional score prospects from National Canvasse
• Improve response and conversion rates
• Score enquirers and identify the most profitable to convert
• Improve customer retention and identify the most responsive lapsed customers to reactivate
• Identify cross selling opportunities and switch unprofitable prospect to more appropriate brands
• Confidently differentiate your marketing strategies and investment to improve ROI