Strategy and Performance
-
Call us today
To find out what EIM could do for your business call us today on 0845 234 0391
-
Register today
Receive free news, industry reports and white-papers. Register for the EIM eNewsletter and Community website today...
-
Shape our service
We are working on new propositions to make your lives easier and get the most from every marketing pound. We need research volunteers to help us shape our new propositions.
Experian Marketing Strategy and Performance
Our consulting team may boast centuries of combined experience in getting better returns from customers. But we’ve never yet seen an out-of-the-box solution. At the end of the day, all our clients’ challenges - and the solutions - are very different.
To meet this broad spectrum of challenges, Experian Integrated Marketing has brought together a range of experts from key disciplines. We have created an end-to-end, fully integrated solution that incorporates the systems, software, analyses, processes and services to deliver the results you need to make a real difference.
- Disciplines work together and complement each other, re-using elements to ensure you get to market quickly
- Each solution may have certain common elements to keep costs competitive, but it will also be 100% unique to your requirements
- We’ve built our proposition not because it’s functionally convenient for us, but because it meets our clients’ needs
Experian Integrated Marketing fills the void left by software companies, data providers, systems integrators, strategy consultants and analytics houses. Specifically, the executive team wanted to address the problem of the lack of joined-up thinking that was leading to poor customer management.
Our clients are pleased with the results. They understand we’re unique, and they help us stay ahead of the pack.
Experian Integrated Marketing engages with clients in four key ways:
1. We apply customer understanding to improve business results. Thanks to our expertise, we understand the business challenge you face and create solutions at peerless speed.
2. We’re experts in bringing together a vast array of internal and external data to build up a customer profile you can act upon with success. We focus on optimum performance and rapid deployment.
3. Our smart capabilities can help you do all this:
- understand your customers and prospective customers
- predict future customer behaviour
- optimise the investment of business resources in customer acquisition and management
We design, manage and deliver rapid customer insight, profiling and segmentation. We help solve complex business problems using powerful analytical techniques. And we build dynamic predictive models to help you acquire, retain and cross-sell to customers with the best return. Our sophisticated models mapping customer interaction can also help you set up automated actions based on real customer insight.
4. Of course, understanding is worth nothing unless you can turn it into action. Our solutions enable you to act on timely decisions about customers and prospects at the most detailed scale. Your business benefits from all this:
- data and insight
- business targets and propositions
- budgets and constraints
In a nutshell, we help you deliver the right proposition to the right customer or prospect, through the right channel at the right time.