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How we do it

• An extended team
• Self-serve
• Products and services
  • Strategy and Performance
  • Experian Elements
  • Design and build
  • Canvasse Digital
  • National Canvasse
  • Canvasse Lifestyle
  • Club Canvasse
  • Data Integrity
    • Absolute contacts
    • Absolute movers
    • Age verification
    • Mortality
    • Credit Marketing
    • CAIS Enhancement
  • Models
• Your Input

Credit Marketing

Acquire new customers and cross-sell credit products to existing customers responsibly. Meet the challenges of heavy debt and irresponsible lending to improve your profit while protecting the reputation of your brand.

• Delphi for Mailings offers sector specific scorecards that are 25%* more effective at predicting future payment behaviour than generic scoring methods
• Reduce declines at application stage by identifying and removing people who pose an unacceptable credit risk from your marketing campaigns
• Prevent irresponsible marketing of credit offers to people who are showing signs of financial stress according to Experian default and delinquent data along with bankruptcy and IVA information
• Avoid sending brand damaging and unlawful credit offers by excluding individuals who cannot be confirmed as being over 18
• Reduce the risk of identity fraud by confirming residency prior to marketing and utilising Geo-Detect which identifies areas of high fraud risk
• Improve the effectiveness of your marketing through a combination of credit, demographic and lifestyle data aggregated at postcode level, to enable accurate consumer profiling and selections