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  To find out what EIM could do for your business call us today on 0845 234 0391

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Age Verification

Organisations are under increasing pressure to ensure that their direct marketing is appropriate and in line with regulatory requirements. Age Verification utilises a combination of Experian proprietary data and public record information to help your business accurately ensure that an individual is over 18 before marketing.

• Industry regulators such as the Direct Marketing Association and the Advertising Standards Authority make provisions to protect under eighteens from receiving unsuitable marketing communications. Your organisation must adhere to industry regulations to prevent enforcement action being taken
• Protect your brand’s reputation - if you don’t consider the target audience of your marketing campaigns, you could be damaging your brand
• Protect your organisation from compliance issues - by confirming individuals are over 18 Experian’s Age Verification supports responsible marketing

• Shape our service

  

  We are working on new propositions to make your lives easier and get the most from every marketing pound. We need research volunteers to help us shape our new propositions.

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