Canvasse Digital
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EIM in action
Read our brief overview of a well known travel company smashing DMA benchmarked email open rates by over 5% by using Canvasse Digital from Experian.
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Canvasse Digital
Canvasse Digital enables efficient personal connections and insight between marketers and their customers through permission based marketing and actionable online lifestyle and market research.
The products and services offered to our clients are typically used to generate new business or understand a particular market or product/service offering. This is achieved through Experian's consumer facing website, Just Rewards.
Just-Rewards provides offers to our panel of consumers who have opted-in to receiving e-mails based upon their interests answered within the surveys. Most of the surveys are offer based and with the immediacy of response improving conversion rates.
Many surveys are for research or to identify influencers for products and services for both viral and word of mouth marketing.
Visit the website at www.just-rewards.co.uk
How it works:
Experian Canvasse Digital is part of Experian Integrated Marketing and primarily works in:
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Lifestyle data for direct marketing through online panels and surveys.
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Digital acquisition with the use of online lead generation to supply targeted e-mail campaigns, and validated, high performing, real time marketing leads.
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Provision of Word of Mouth marketing, to acquire influencers, instigate positive conversations and amplify the message, including market research surveys at point of conversation.
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E-mail marketing through permission based proprietary e-mail list Canvasse E-mail
Utilising our depth of unique data assets, our analytical capabilities and the technology to contact, analyse and engage consumers; we are able to deliver a complete solution to find the right consumers, stimulate their interest and ensure that they continue to be a valuable asset to our clients.