Social responsibility
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EIM’s approach to social responsibility
Experian Integrated Marketing values its reputation and is conscious that the way it is perceived corporately is the aggregation of the many thousands of interactions it has with its clients, suppliers, stakeholders, employees and prospects throughout each working day. It is vital to us that our people are encouraged to act in a responsible and ethical manner and their personal values are reflected in the way they are encouraged and empowered to act in the workplace.
We have an accountability culture where our people are positively encouraged to make their own decisions and given parameters and guidelines to engender personal and professional growth.
We are keen to create prosperity in the local areas where we operate in whatever way we can. We have done this in a number of ways, for example, providing student bursaries locally, sponsoring student research projects, attending prospectus steering groups and forging links with local schools.
We are not a big polluter and we actively work with our clients to reduce waste: our core proposition rests on helping our clients to target specific messages to their customers and prospects and to reduce waste by avoiding ‘carpet bombing’ marketing techniques via door-drops or untargeted junk mail.
EIM values its ‘policy-light’ culture, preferring less formal ways of engendering its cultural values and devotes a huge amount of energy to verbal and direct communication with staff to encourage adherence to its strategies.