Enhance richness and depth of customer insights using profiling and segmentation data

Profiling and Segmentation Data

Experian Integrated Marketing profiling and segmentation data will enhance the depth of insight in your customers; it will allow you to make more informed decisions and drive enhanced marketing performance.

Interested in how Profiling and Segmentation data can help your customer marketing? Click here to contact us today. »

Intelligent marketing and the use of greater insight is a critical success factor especially in these demanding and competitive times. Understanding changing customer behaviours, characteristics and value will put you in a stronger position to react and adapt and remain competitive.

Benefits

• Enhanced targeting and improved campaign performance and metrics
• Enhanced power for modelling and analytics
• Drive improved relevance and more timely contacts and initiatives
• Support creative and product development

What we do?

Experian provides a wide range of data and propensity scored data including:

• Lifestyle data – a consumer database with over 1,150 separate pieces of information about lifestyle purchasing preferences of c10m UK consumers
• Club Canvasse – a data cooperative of over 300 home shopping brands covering 23m individuals transactional home shopping behaviours including recency, value and the types of products purchased
• Delphi for Mailing – credit pre-screening data based on CCJs, bankruptcies, previous credit applications and other financial predictive variables
• National Canvasse – the UK’s most comprehensive, accurate and consistent view of the prospect market; 40m records that are updated monthly and appended with demographic, household, Mosaic, Financial Strategy Segments and Fashion Segments
• Insurance Renewal Appending – a source of approximately 20 million renewal dates that can be appended to customer or prospect data to enhance sales and maximise customer relationships

Why Experian?

• Proven data hygiene routines and verification processes which means that our data is as accurate as possible
• Monthly updates means that our prospect data is refreshed more frequently than competitors and is therefore more up to date
• Uses our matching and keying based on our Identify product providing best in class data matching to improve accuracy and volume of unique records
• Address linking processes that ensure home movers are tracked more effectively
• A wide range of data sources that ensures that we provide the richest data possible

If you would like to learn more about Profiling and Segmentation Data, please click here to contact us today. »