Create an in-depth understanding of each and every customer

Identify - Single Customer View

Creating a Single Customer View for each and every customer can only happen if all data and information about them is integrated and stored, as one consolidated record. Only then can you understand their history with your brand, their service issues and their propensity to buy new goods and services.

How will this benefit you?

Ensure only fully integrated and cleansed data is loaded into CRM and marketing databases resulting in:

• Improved knowledge of customer behaviours to improve relationship, retention and cross sell activities
• Valuable customer insight across all known addresses to make better customer management decisions
• Better understanding of customer churn for more accurate business information

What we do?

Experian Identify is a pre-configured software tool that cleanses address data and applies a unique person ID which is persistent to the individual regardless of address moves.

• The first critical step in creating a single customer view or integrating data across multiple data sources
• Consultancy by a team of data migration and integration experts to help plan and execute Identify within SCV/CRM implementations
• The option to host the solution On-Premise (client-site) or On-Demand (hosted by Experian)

How do we do it?

Experian Identify is the essential first step for anyone working towards integrated customer marketing with several critical components:

• Incorporates QAS Batch to cleanse and standardise addresses to the highest quality
• Combination of proven matching methodologies supported by a knowledge base of reference data for evidence based matching further improving accuracy
• Uniquely utilises Experian Address Links data to enable a persistent person ID to be applied to customers regardless of address moves
• Leverage our knowledge of large database implementations for some of the UK’s largest blue chip companies to ensure project success

Why Experian?

As data and marketing experts, we can help you enhance the quality of your customer and prospect data with our world-class database solutions. We’ll also help you leverage its revenue potential with our marketing campaign tools and systems. Our integrated approach is what makes working with Experian so powerful.

 

If you would like to learn more about creating a Single Customer View, click here to contact us. »