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In our last quarterly report, we emphasised the psychology of the recession, and the importance of changing our outlook towards the economy. At that point it was consumers’ beliefs that were of greatest concern as they scaled back spending; the commercial sector still looked robust.
Over the past quarter, the mood has changed, and we seem to be intoxicated by the heady scent of recovery. But the truth is that very little has changed yet, either for the better or for the worse. The priority now has to be to think through where consumers and businesses will be in 12 to 18 months time. The big hope for the economy has to be that consumer spending will prove to be resilient, and that businesses are still able to grow off the back of that resilience.
In this quarter, we try and paint a picture of consumers and businesses in the future to answer that question, and the further question of how businesses can succeed in this new world.
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