20.05.08 Training Day: Achieving Data Quality
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Book online
Please visit the Marketing Week website to register for this practical training session.
This training session has been designed to meet the training and skills needs of the modern marketing professional responsible for the interpretation of data analysis for marketing.
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Date: 20th May 2008
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Time: 08.30 - 16.30 GMT
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Price: £599
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Duration: One day
- Venue: Strand Palace Hotel, 372 Strand, London, WC2R 0JJ
A practical training day, in conjunction with Marketing Week, to help you identify and overcome data quality issues. It will cover taking the necessary steps to create a successful corporate data strategy to achieve a higher ROI and how to justify any investments you need for better quality data along with:
- Ensuring best practice in data management across your organisation
- Strategies to make the most of internal and external data
About the speaker:
Colin Grieves, Head of Data Strategy, Experian Integrated Marketing
Colin has held senior positions on both the supplier and client side. Prior to joining Experian, Colin was Managing Consultant at Diametric Consulting working on data monetisation projects for major UK Consumer brands. This was preceded by 3 years at News International as Head of Commercial Development for NI’s Enterprise Division, and 2 years as Head of FS Business Development at Claritas.