09.07.08: Intelligent DM - One Day Conference
-
Book online today
Conference Rate
Before 22 May: Save £100
£499 + VAT (£586.33)
Conference Rate
After 22 May:
£599 + VAT (£703.83)
Group Discount:
3rd Attendee Receives 60% Discount
Speaker Notes: £199
Experian Integrated Marketing is proud to sponsor Marketing Direct's 'Intelligent Direct Marketing' conference, to be held on 9 July 2008 at the Radisson Edwardian, Central London, will feature expert insights from leading brands on a range of topics.
Intelligent DM
Effectively Profile And Segment Your Database For Targeted Online And Offline Direct Marketing Campaigns That Extract Loyal, High-Value And Long-Term Custom.
Segmentation:
- How to segment effectively?
- Predictive modelling
- Tracking response
- Moving consumers between segments
- Which tools and metrics are available to best segment and track your segmentation?
- Behavioural profiling
Loyalty and Long-Term Value:
- Customer lifecycle management as a means to drive loyalty and long-term value
- What motivates your consumer: brand or price?
- How to measure loyalty
- Loyalty schemes: what works and what doesn't?
Data Compliance:
- Make sure you are fully compliant
- Keep your data clean, fresh and replenished to prevent data fatigue and erosion
- Get around ISP filters, TPS and MPS
Online and Offline Strategy:
- Channel choice
- Integrate online and offline channels
- Drive traffic between channels
- Integrate online and offline data
For further details and enquiries please call 020 8267 4011