05.06.08: The Experian Marketing Data Breakfast Briefing
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Interested?
Please register your interest online and our events team will confirm whether you have secured a place.
Experian reserves the right to restrict access.
Designed specifically to equip senior marketers with the information required to secure backing in the board room, Experian Integrated Marketing are launching a series of Executive Breakfast Briefings.
At our opening session, we will be concentrating wholly on the role of data as a strategic asset, with breakfast provided. This is your opportunity to ensure you are getting the best results from your data-driven activity, allowing you the confidence to present to your board and get the backing you need.
Date: Thursday 5th June
Time: 7.30am – 9.30am
Venue: 80 Victoria Street, London, SW1E 5JL
Register by: Wednesday 4th June
Hosted by Colin Grieves, our Director of Data Strategy, this 90 minute session will provide you with an insight into:
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Maintaining audience volumes despite a rapidly shrinking marketable universe
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Driving up response rates using the full picture gained through linking up internal and external data sources
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A roadmap approach to developing a holistic view of data as a strategic asset
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A taste of Experian’s cutting edge approaches for a real-time marketing future
Who should attend: Senior marketers who need to secure backing from the board, with a responsibility for marketing data used for customer acquisition, retention, growth, analysis. This session is exclusively for those consumer marketers dealing with many millions of records where data drives tangible results.
About the speaker: Colin Grieves, Director of Data Strategy, heads up the team responsible for the development of EIM’s own data solutions and a group of data consultants whose role is to help clients maximise the potential of marketing data within their own organisations. Having worked in the data industry with major brands including News International, BT, DSG and WHSmith for nearly 15 years, Colin has been instrumental in creating new approaches to the use of data and how to make it work harder for consumer marketers.